Young & Laramore

Halloween Milk Shakes: Something Chocolate This Way Comes

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

In focus groups we uncovered the unspoken truth that consumers came to believe that Steak ’n Shake was higher quality food partly because the advertising was perceived as smart, well done, and executed with high standards.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website