Since we created this fashion brand 10 years ago, we have continuously evolved it in appropriate, yet surprising ways—because that’s what fashion does. This year, the By Brizo campaign emphasizes that fashion encompasses not just clothes, but an entire lifestyle. As ever, the ads—speaking to the inspiration beyond each luxury fitting—are amplified by events, digital collateral (ranging from pre-roll to blogger relations), and other accouterment. It’s also of note that as trends go, this brand has been ahead of them since its very start, partnering with Jason Wu in 2007—well before the designer’s ascent to the international stage.
The By Brizo campaign print ads were designed to bring the inspiration behind a collection to life. For the Sotria bath collection, we focused on the word “streamlined” and worked that into every aspect of the ad—from the model’s hair, makeup and wardrobe to the language, the set props and the overall scene itself.