Young & Laramore

Scotts LawnService

Contrary to assumptions in the lawn industry, our primary research revealed that, rather than obsession over “the perfect lawn,” most homeowners just want a decent one that lives up to their neighborhood standards.

So, we tapped into consumers’ desire to not be “that house” (you know, the one that the neighbors complain about) and helped Scotts LawnService successfully raise its sales year over year.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website