Young & Laramore

Roll Call

Double digit sales gains without an increase in media spending: those are the results Stanley Steemer felt from this work from Y&L. Consumer engagement is always a challenge, but even harder in a low, low, low-interest category like carpet cleaning—and yet, consumers were very engaged in these commercials.

Especially consumers with twins whose only Christmas wish is the gleam of a professionally cleaned hardwood floor.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website