Young & Laramore

I Could Have Saved This One

Double digit sales gains without an increase in media spending: those are the results Stanley Steemer felt from this work from Y&L. Consumer engagement is always a challenge, but even harder in a low, low, low-interest category like carpet cleaning—and yet, consumers were very engaged in these commercials.

This commercial in particular was repeatedly quoted in social media around the time it ran, picked up by consumers who could identify with the Stanley Steemer technician's anguish: “I could have saved this one!"


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website