Young & Laramore


Double digit sales gains without an increase in media spending: those are the results Stanley Steemer felt from this work from Y&L. Consumer engagement is always a challenge, but even harder in a low, low, low-interest category like carpet cleaning—and yet, consumers were very engaged in these commercials.

It’s hard not to want to find out more about the Stanley Steemer technicians’ visit to clean the floors of a home where an alpaca wanders freely indoors.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website