Young & Laramore

Every Swing

Every swing matters. Not just the game-changing or game-ending hits, but all the work that led up to them: the hours in the batting cage, the early morning practices, the at-bats where the only thing you come away with is a lesson to lay off the high heat.

Y&L seized on this insight to build our campaign for Louisville Slugger’s 2018 lineup of aluminum and composite bats. Each bat is designed with different strengths and playing styles in mind—from the lightning-quick Solo 618 to the powerfully complete Prime 918—and Louisville Slugger wanted this range to be a key message in the work.

Through video, print, digital and social, we created a campaign that speaks to our target of young, serious players with a clear message: every swing counts, so find a bat made for your swing.

Louisville Slugger. Every swing.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website