Young & Laramore

Single Dude

New apartment. New job. Wedding, new house, a dog (to sort of practice parenting on), babies. Next thing you know, the kids are headed to college. Things change. When they do, your insurance should, too.

This, the latest in the “Stop Knocking On Wood” campaign, draws upon stagecraft to take characters from single to married to parenthood, using tear-away clothes, props that lower from the catwalk, quick exits, whip pans and split-second timing—all to dramatize the fact that Things Change, and an Indiana Farm Bureau Insurance agent is ready to make sure you’re not paying too much, or covered too little.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website