Young & Laramore

ELEVATE Design Collective Teaser

Six well-known home accent brands. Six industrial designers. One never-before-seen Official Pantone Color. By creating the ELEVATE Design Collective, we positioned these brands not only as thought leaders, but inspired people on a mission—a mission to raise awareness of and appreciation for accent products in interior design.

Job One for the Collective was partnering with the Pantone Color Institute to create “Single Malt,” a custom color conceived, developed, debated, tweaked and ultimately brought to life by the ELEVATE Design Collective. Each of the Collective’s six brands then created a signature product in Single Malt to install in a redesigned loft in SoHo during New York Design Week: a collaboration that brought accents to the foreground, and continues to influence the design conversation.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website