In an effort to impact the larger interior design conversation through thought leadership, we created the ELEVATE Design Collective, a formation of six well-known home accent brands, united to raise the role of accent products in interior design. The collective’s task was to create ongoing relationships with leading interior designers and architects in order to bolster awareness and preferences for home accent products.
Together, the six accent brands joined forces to renovate a SoHo loft during NYC Design Week to show that sometimes the smallest details can leave the largest impressions. ELEVATE partnered with Pantone to create a custom color for the loft. They named the color “Single Malt” and spent 180-long hours transforming the bare space into a collaborative work of art.