Young & Laramore


One foot in the past, one in the present, Champagne Velvet has been re-revived with a classic look from the early 1900s. The brand language harkens the past, while the imagery reflects modern day. The intersection of old meets new. Born 1902. Reborn 2016.

“Houseguests” should feel modern and spontaneous—making CV the beer you drink when you’re looking for a good time, no matter the time.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website