Young & Laramore


Whispbar, a Yakima brand, makes thoughtfully designed, premium sport racks for adventure seeking car lovers. The kind of people who don’t want to compromise on the thrill of their sport, or the look and performance of their car.

We created the “Uncompromised Challenge,” a social/digital sweepstakes that took place during the 2015 USA Pro Challenge Cycling race, to bring the uncompromising nature of Whispbar’s design to light. During the challenge, each day we proposed a new series of “Uncompromised” tasks to participants that were designed to correspond with a particular stage of the Pro Challenge.

The Uncompromised Challenge was designed to test just how committed Whispbar fans could be. Each day was full of unique tasks: some were more physical, like requiring participants to log miles on bikes or on foot (posting their activities via Strava along the way); while others were simply social challenges, like tweeting a picture of their freshly shaved legs (hey, aerodynamics). Additionally, we created a sweepstakes website, a print ad and handled all of Whispbar’s “Uncompromised” social efforts for the duration of the campaign.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website