Young & Laramore


Trane has always been known for being the “strong” brand—able to run through anything. Y&L was tasked with telling a deeper story of the extreme testing every Trane product goes through to become that unstoppable force. From freezing temperatures, extreme heat, and pouring rain, every Trane is tested to run through anything.

But unstoppable doesn’t just describe the products. Trane is made up of people who never settle for good enough. They’re always pushing to be better, quieter, more reliable or more efficient.

Through TV, print, radio and OOH the “Tested to Run” campaign shows the hard work and innovation that goes into every Trane product.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website