Young & Laramore

Silver in the City

“A gift shop for everyone who isn’t everyone,” Silver in the City has a devoted fan base of shoppers and a great location in one of the city’s hippest districts. But, not wanting to rest on its laurels, the shop came to us wanting to make new connections.

With shelves full of jewelry, unusual gifts and housewares, Silver in the City is unlike other gift stores—so we knew its bags, windows, ads, digital work and point of purchase choices had to reflect that. We developed a true personality for Silver in the City, complete with a voice that’s funny and eccentric, a classic, artful and bold graphic tone and an all around air of excitement that keeps current fans coming back and, while successfully drawing new fans in.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website