Young & Laramore

Selling Eating

This restaurant marketing play book is essentially the popular “about food, but not a food blog”-blog Selling Eating come to life (and, to Amazon). With a Foreword by Russ Klein (SMO of Burger King), Selling Eating: Restaurant Marketing Beyond the Word ‘Delicious” contains advice ranging from “The Seven Very Specific People Your Restaurant Needs to Reach” to “Fifteen Forbidden Food Words to Never Use,” this book is filled with humor, charming anecdotes and pages upon pages of solid restaurant marketing advice that readers would be hard-pressed to find anywhere else.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website