Young & Laramore

Pet Supplies Plus

Pet Supplies Plus stores have a smaller footprint than most pet store chains. They do that intentionally, to make the shopping experience easier on their customers. The “Minus the hassle” campaign was born out of that idea: shopping for pet products can—and should—be easy.

So, when we say “Minus the hassle” we mean minus the hassle of shopping at a Big Box store where you’ll find long lines, winding aisles and customers who have to drive farther, work harder and wait longer to get the things they need.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website