Young & Laramore

Penn Station

Recognizing that the true power of these Philly-style “East Coast” subs comes from the way they’re grilled, Y&L helped Penn Station attack mundane lunches.

Dull, humming microwaves. The depressing crinkle of a brown bag. The limp attempt our competitors make to “heat” their sandwiches without really cooking them. Penn Station believes in its grill; and we’re delighted to join them in taking on not just lesser subs, but weak attempts at lunch in general with radio spots and outdoor ads that help Penn Station fans enunciate just how much The Grill Makes It.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website