Young & Laramore


Sitting on 152 acres of natural beauty, an internationally respected art museum sought to inspire more visits from people in the community and expand their ability to connect the public to both art and nature. Naming and creating the identity for Newfields, a Place for Nature and the Arts, has been less an assignment and more a cause, as we help the Indianapolis Museum of Art—one of America’s ten largest and ten oldest art museums, accredited as a top ten “encyclopedic” museum—expand its influence and offerings.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website