Young & Laramore

High & Mighty

Hanging anything is always a pain and can cause some major tension in a household. That’s where High & Mighty comes in. The Hillman Group approached us to help create a brand for their revolutionary new hanging product, including naming, brand identity, packaging, website design and TV. Individual empowerment is at its heart—making hanging wall décor quick and painless, and lets you create a home that reflects your personal style.

For the national launch of the products we created TV (:30 and :60) that highlights the “Hangxiety” people feel when they have picture frames or, worse, floating shelves that need to be hung—and showing how High & Mighty can solve this household turmoil.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website