Young & Laramore

Farm Bureau Insurance

Just about everyone has some kind of insurance. But practically no one knows exactly what it covers. And rather than find out, too many of us knock on wood, hoping we’re protected. 

For years, now, we’ve been finding all kinds of ways of urging people to “Stop Knocking on Wood,” encouraging them (or, in some cases, making them nervous enough) to find out if they’re covered for whatever happens.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website