Young & Laramore

Elevate Design Collective

In an effort to impact the larger interior design conversation through thought leadership, we created the ELEVATE Design Collective, a formation of six well-known home accent brands, united to raise the role of accent products in interior design. The collective’s task was to create ongoing relationships with leading interior designers and architects in order to bolster awareness and preferences for home accent products.

As its first task, the collective partnered with Pantone to create a unique color, eventually named Single Malt. ELEVATE then worked together to build a loft in NYC that began with Single Malt colored accents (like fans, door hardware and faucets) and designed its way out from there. The loft was proof that inspiration can come from anywhere and that sometimes the smallest details leave the largest impression.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website